BeReal Revenue and User Statistics (2022)

What is BeReal?

BeReal, of French origin, has been the favorite of the Z generation lately. The reason is that, as the name suggests, the social media app basically invites users to reality. Filters are never included in the app and you only have two minutes a day to post. This limited time is determined by BeReal itself. For this, you need to shoot from both the front and rear cameras at the same time after the notification is received on your phone. The fact that it is extremely instantaneous proves that the app is against perfectionism and the perception of popularity. The message that the app gives is as follows; “BeReal won’t make you famous. If you want to become an influencer you can stay on TikTok and Instagram.”

Company Overview

Release Date: 2020

Founders: Alexis Barreyat, Kévin Perreau

Platforms: iOS, Android

Headquarter: Paris, France

BeReal Usage Statistics (2022)

+ As of October 2022, BeReal has amassed over 53 million worldwide installs across the App Store and Google Play. Since March 2022, the US represented the majority of each month’s new downloads, followed by the UK at number 2. However, that changed in September when Brazil surpassed the United Kingdom as the second-largest market with just over 1 million downloads. (Sensor Tower)

+ About 9 percent of BeReal’s worldwide Android installs opened the app every day in Q3 2022.

+ In August 2022, BeReal was the top non-gaming app on the U.S. App Store, surpassing Facebook and TikTok.

+ As of June 2022, BeReal amassed 27.9 million downloads, with almost 50% of which coming from the United States, followed by the United Kingdom, France, and the Netherlands. 

+ As of August 2022, BeReal has 10 million daily active users. 

YearBeReal DAUs
August 202210 million
July 20222.93 million
20210.71 million

+ BeReal monthly active users increased from 921,000 in July 2021 to 21.6 million in July 2022.

YearBeReal MAUs
August 202273.5 million
July 202221.6 million
20210.92 million

BeReal Funding Rounds

+ In June 2021, BeReal raised $30 million in a funding round. A16z, Accel, and DST participated in the round. 

+ (May 2022) According to sources, BeReal is set to close a new funding round that will quadruple its valuation to over $600 million. (Business Insider)

Written by Jordan Bevan

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