New data from Apptopia (via CNBC) revealed that 99% of Netflix subscribers haven’t interacted with its mobile games yet, while the streaming giant continues to expand its portfolio.
Per Apptopia, Netflix’s games have generated 23.3 million downloads since their release in November last year, and now are played by 1.7 million users on a daily basis. That accounts for less than 1% of the company’s 221 million subscribers.
The company first started testing its games with Android users in Poland in August 2021, and launched five titles for both Android and iOS in November of the same year. Since then, it has added 20 more games to its platform and now plans to increase the total number up to 50 by the end of this year, by launching new titles including the Queen’s Gambit: Chess and Shadow and Bone: Destines.
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To grow its games portfolio, Netflix has acquired three game developers over the last two year, including Next Games, Boss Fight Entertainment and Oxenfree-maker Night School Studio. It also announced a partnership with Rocketride Games earlier this year to create more games for its platform.
According to previous data from Apptopia, Netflix games generated 8 million downloads within two months after their release. In addition, Sensor Tower recently reported that they surpassed 13 million downloads across both Android and iOS as of June 2022.
Last month, the streaming giant announced that it lost around 1 million subscribers during the second quarter of 2022. While the company aims to boost user engagement on its platform with its new mobile games, it’s also getting ready to launch a cheaper ad-supported subscription plan in partnership with Microsoft.