Meta’s Threads nears 100M monthly active users: a growing rival to X

Image Credits: Instagram

In the dynamic world of social media, Threads, the platform owned by Meta, is making waves with its impressive growth. During a recent earnings call at Meta, Mark Zuckerberg, the company’s CEO, shared a noteworthy update about Threads, revealing that it has accumulated just under 100 million monthly active users. 

Threads was unveiled in July and gained immense traction, boasting 100 million users within a few days of its launch. While it’s natural for such explosive growth to taper off eventually, Threads continues to thrive with nearly 100 million monthly active users, marking a significant and commendable achievement.

What sets this accomplishment apart is the fact that Threads remains unavailable to millions of users residing in the European Union. Despite this limitation, it has managed to garner considerable global attention and user engagement.

Mark Zuckerberg took the opportunity during the earnings call to reaffirm Meta’s ambitious objective for Threads. As reported by The Verge the company aims to transform Threads into a “billion-person public conversations app” that fosters a more positive and constructive online environment than some of its competitors. He expressed confidence in Threads’ continued trajectory towards realizing this ambitious vision.

In a subtle but pointed reference to Twitter (now known as X), which has been plagued by concerns about the toxicity of its online interactions, Zuckerberg emphasized the pressing need for a “billion-person public conversations app that is a bit more positive.” Threadsise is positioning itself as a strong contender to fulfill this demand, making headway in this space with its rapidly growing user base and positive user experience.

By August 2023, Threads had already garnered a significant user base, capturing the attention of one in every ten internet users worldwide. Its unique advantage sets Threads apart from many social networks: a seamless integration with Instagram‘s existing user community. As a result, Threads swiftly ascended to the coveted position of the most downloaded app in the third quarter of 2023.

Written by Gizem Yılmaz


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