Meta, formerly known as Facebook, announced today that starting tomorrow it will start rolling out several Reels APIs on the Instagram platform for developers.
‘’We are always looking to improve our content publishing and consumption experiences, whether people use Instagram natively, or via a third-party,’’ said the social media giant in its latest blog post. ‘’After consistently hearing from our developer community that Reels is a top priority, we are excited to introduce Reels to a number of the endpoints that you may already be familiar with.’’
The new APIs will enable developers to fasten their content and ad publishing, get insights for their posts, hide, reply, delete and manage comments, find posts with their target hashtags, get insights about other businesses and profiles, find out when a particular profile is mentioned in other posts and more.
The company said that developers will be able to get access to the new APIs through the current and all the previous versions of Instagram’s Graph API which allows developers to manage their Instagram accounts using their own apps. So developers won’t be required to resubmit their app for App Review in order to use the new APIs.
Meta said that they’re planning to have introduced the new APIs to less than 25% of Instagram accounts by June 28 and the rollout is expected to be completed by July 6.
The company first launched its short video service Reels in India in July 2020 and the global expansion was completed in February this year. Although some people criticized the company alleging that it’s ‘’copying TikTok’’, the company kept adding new features including shopping in Reels, text to speech and voice effects and more to lure more users to its app used by more than 1 billion monthly active users.
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Meta also recently announced the global launch of Facebook Reels which it first introduced in the US last September. The service is now available in more than 150 countries allowing Instagram users to share their Reels as recommended content on Facebook to reach more people.