Adam Mosseri said that Instagram is working on a new version of feed that will show users’ posts in chronological order, as opposed to the current algorithm that sorts posts based on user preferences.
The company’s algorithmically ordered feed, introduced in 2016 and then updated to include suggested posts in 2017, is widely disliked by users who prefer their posts and friends’ posts to show up in a chronological order.
“We’re currently working on a chronological feed version that we hope to launch next year,” Mosseri said. He added that the company has been working on this feature “for months.” Additional details about how such a feed would work were not shared, but Mosseri said the company is “targeting the first quarter of next year” for a launch.
We want to be clear that we’re creating new options — providing people with more choices so they can decide what works best for them — not switching everyone back to a chronological feed. You can expect more on this early next year!— Instagram Comms (@InstagramComms) December 8, 2021
In a blog post in June, Instagram head had said: “When we first launched in 2010, Instagram was a single stream of photos in chronological order. But as more people joined and more was shared, it became impossible for most people to see everything, let alone all the posts they cared about. By 2016, people were missing 70% of all their posts in Feed, including almost half of posts from their close connections. So we developed and introduced a Feed that ranked posts based on what you care about most.”