Instagram head Adam Mosseri announced that they have started testing the ‘Take a Break’ feature on the social media platform. As its name suggests, this feature aims to remind Instagram users to take a break from using the app after either 10, 20, or 30 minutes, based on their preferences.
Testing “Take a Break” 🧑🔬— Adam Mosseri 😷 (@mosseri) November 10, 2021
We started testing a new feature called “Take a Break” this week. This opt-in control enables you to receive break reminders in-app after a duration of your choosing.
I’m excited to dig into the results & hopefully launch this sometime in December. ✌🏼 pic.twitter.com/WdSTjL6ZdH
Meta, which became the focus of intense scrutiny due to the WSJ’s Facebook Files and the allegations shared by whistleblower Frances Haugen with the public. Haugen claimed that the company did not have serious policies against posts that would affect the mental health of young people.
Nick Clegg, Meta’s Vice President of Global Affairs, made a statement last month saying that they will try to keep young people away from harmful content on Instagram with a “take a break” warning.
The feature is “part of a broader effort to try and give people more control over their experience of Instagram,” Mosseri said. “Ultimately, you know what’s best for you when it comes to how you use the app. And we want to make sure we provide tools for you to shape Instagram into what works for you.”
The new feature is being tested for select Instagram users starting this week. Mosseri said the company hopes to roll it out to everyone in December.