With nearly two billion active users in the world today, Instagram is one of the most popular social media platforms in the world. For this reason, it is extremely important that you or your brand’s profile be recognized on the platform. As we all know, one of the first steps of this recognition is through the Instagram Explore page. So what are the steps for how to get on Instagram Explore page?
First of all, you should know that the Instagram Explore algorithm works separately for each user, even with a similar system. In other words, each user’s Explore page is unique to them. For this reason, the purpose of a profile that wants to be discovered on Instagram is not to be visible to everyone, but to be visible to its target audience. Let’s get down to the basics and see what Instagram Explore is, how its algorithm works and see some of the suggestions for how to get on Instagram Explore page.
What is Instagram Explore Page?
When you open the search page in the Instagram mobile app, you will see posts shared by accounts you do not follow, this is the Instagram Explore page. You discover accounts that you do not follow on the Instagram Explore page. Most of the time, the posts and reals videos on this page are selected according to your interests, but the main determining factor is the Instagram algorithm.
How does the Instagram algorithm work?
According to the statement made by Instagram on the About page, the platform uses an algorithm, but not a single algorithm. There are many algorithms, classifiers, and processes, each with a different purpose. The purpose of all this is to make the time spent by the Instagram user on the platform the most enjoyable.
Again, according to Instagram’s statement, this process progressed step by step. In 2010, the posts were progressing in chronological order. In 2016, users were leaving the platform without seeing 70 percent of the posts. That’s why Instagram engineers have created algorithms to optimize your homepage feed, discover page, and Reels page.
This algorithm comes before you by evaluating many different factors such as when the post was shared, where it was shared, your frequency of liking, visual texts, video lengths, sender, user activities, and the user’s interaction with the posting account.
How does the Instagram Explore algorithm work?
The Instagram Explore page works with a slightly different algorithm than the main page feed and the story feed. The first data in the hands of the Instagram Explore algorithm are the accounts you follow, the posts you like, and the comments you make. From this first data, the algorithm begins to extend deep like the root of a tree.
For example, you like the X account and you like every post of this account. The algorithm finds the followers of the X account and the accounts that they follow fondly. Let’s say these users follow the Y account in the same way, the posts of the Y account start to appear on your Explore page immediately. A similar system works for posting.
In other words, the first and most basic purpose of the Instagram Explore algorithm is to present the posts you will interact with. Then this algorithm measures your Explore performance. Impressed by the thumbnails, which posts you opened, which ones you liked, which ones you spent time on, it continues to offer similar ones by measuring all these. To summarize, the Instagram Explore algorithm is like a mirror, it returns whatever you do to you.
You can also check out this content where Instagram engineers explain how the Explore algorithm works.
Also Read: How to Recover Instagram Account
Steps for how to get on Instagram Explore page
Step #1: First and most basic rule, post engaging.
Step #2:Get inspired by other posts on the Explore page.
Step #3: Share your posts at the right time.
Step #4: Try different post types.
Step #5: Feel free to advertise at affordable prices.
Step #1: Post engaging
You should set a theme for your own or your brand’s Instagram account so that your subject coverage is clear. To that extent, focus on offering something different from what users have seen hundreds of times that day.
The first feature of interesting posts is that they stand out with their content and visual quality. Your post, which will be displayed among thousands of posts, must first stand out and encourage the user to spend time with it. Thus, Instagram will conclude that the post is worth ending on the Explore page. Of course, no one likes a post that looks interesting but doesn’t offer quality content. We all know how annoying clickbait is. For this reason, you should not neglect to offer quality content that will attract the attention of the user.
Step #2:Get inspired by other posts on the Explore page
Even if each user’s Instagram Explore page is specific to them, there are some common points in the posts you come across on this page in general. As a profile owner who wants to explore Instagram, you need to discover these common points. In particular, you need to sit down and examine accounts that have a similar theme or deal with similar topics as an assignment.
Of course, do not copy the shares of an account with millions of popular users and imitate it exactly, but let’s see what this account does. After all, some of these accounts are managed by editors who have devoted years to this work. You should prepare new content by avoiding imitation but keeping inspiration in the foreground.
Step #3: Share your posts at the right time
The posts you make when you are sleepy or in your spare time, or sharing fifty stories at the same time, do not make you get on Instagram Explore page. One of the most important points of social media management is time planning.
Depending on your target audience, there is a certain time frame in which your posts or stories will reach the user. You can see this already if you examine your Instagram statistics. If even your own followers are seeing it at certain times, why would it be seen on the Explore page at inopportune times? Choosing the right sharing time is critical for Instagram explore page.
Step #4: Try different post types
Posting on the theme you choose at the right time will increase your chances of getting on Explore page, but only posting on one type of post will make you boring, not popular. Expand your post types a bit. It is very critical for you to get on Explore, and adapt as soon as possible by following up-to-date post types such as Reels.
Step #5: Feel free to advertise at affordable prices
Thanks to Instagram ads, you can find yourself on the homepage, Explore page or Reels stream of relevant users. Instagram ads are quite affordable compared to many platforms. After placing an ad in accordance with your own budget and increasing your interaction rate, make sure that your rate of getting on the Instagram explore page will increase as well.