Step-by-Step Guide: How to Increase Instagram Followers

Instagram, which was acquired by Facebook in 2012, has more than 1 billion active users worldwide today. With such a large audience, everyone wants to promote their company, themselves or their work on Instagram. There are some important tactics described by marketing expert Neil Patel for increasing followers on Instagram. Thanks to these tactics, you can increase followers on Instagram.

In order to increase followers on Instagram, you first need to know what to do, whom to appeal to, and determine the most accurate goal for yourself. After that, as with every social media platform, you should try to get to know the private world of Instagram. In this article, we have compiled 15 important tips that will help you to increase Instagram followers so that you do not need different ways such as bots, cheating, or buying followers.

Also Read: How to Recover Instagram Account

How to Increase Instagram Followers

Below are step-by-step ways for how to increase Instagram followers. Read on for detailed explanations of each step.

Step #1: Determine the purpose of your profile

Step #2: Create a strategy for your content

Step #3: Optimize your profile for maximum engagement

Step #4: Share compelling images

Step #5: Add catchy text

Step #6: Add pinpoint hashtags

Step #7: Create a custom sharing plan

Step #8: Follow users you might be interested in

Step #9: Follow 50 users per hour

Step #10: Interact with other users

Step #11: Cross-promote with similar users

Step #12: Make sweepstakes

Step #13: Advertise on Instagram

Step #14: Invite people to your online world

Step #15: Analyze the results of the steps you take

Step #1: Determine the purpose of your profile

Tell your brand (it could be you) story.

If you are going to manage a product-oriented account;

+ Constantly remind people that you have products they can have in real life.

+ Capture audience engagement.

+ Promote your new products.

+ Describe your special advantages.

+ Create excitement for each of your products.

If you represent a brand that offers not only content to your users, but also products that they can buy in real life, you should also highlight the marketing aspect of the business. In order to direct your followers to your products, you should set a marketing goal in accordance with the above steps.

Step #2: Create a strategy for your content

The posts you make on your Instagram account are content, and the whole created by these content is a context. Your content strategy will create that context. 

+ Posts with a human face get 38% more likes. 

+ Text-based content is not readable if it is too long. 

+ Content created with user interaction increases followers by 300%. 

You should build your strategy on these foundations.

Step #3: Optimize your profile for maximum engagement

+ If you are a brand, your website for users,

+ A sales page where they can buy your products,

+ Your phone number and e-mail address so that they can be contacted

You should add such details to your profile. It is not enough to only get comments, likes and follow interactions on your Instagram page. Literally, such details are indispensable account information for maximum interaction. It is extremely important for your profile photo to be an image that fully describes you, for healthy interaction and trust in the account.

Step #4: Share compelling images

+ Avoid repetitive posts.

+ Create a unique layout for your profile.

+ Create your content with a custom color tone.

+ You can also use an eye-catching filter instead of a tint.

+ Identify a signature in your content that makes you who you are. For example, a special pose.

+ Set a location or hashtag specific to your profile and use it in every content.

Instagram is a social media platform based on visuality. Therefore, first of all, your images must be attractive to users. In order to strengthen the context created by your content, you should determine a special theme for yourself, for this you should consider the above points.

Step #5: Add catchy text

+ Write the most important narrative first.

+ Add attention-grabbing emojis.

+ Make it easy to read by leaving spaces.

+ Keep the texts as short as possible.

+ Use action-oriented, goal-directed sentences.

+ Motivate users to like and share content.

In the description part of the content you share, you can enter a text of 2200 characters that will feed the image you shared, but no Instagram user will read a text of 2200 characters. For this reason, you should pay attention to the above points while preparing the articles in the content descriptions.

Step #6: Add pinpoint hashtags

Hashtags are your most important weapon, with which you can ensure that your content is discovered in the billions of shares on Instagram. For this reason, be careful to use no less than 5, no more than 30 hashtags in a post. In this regard, you can examine other users that you see as competitors or who share similar posts to you. 

Also Read: Everything You Need to Know About Instagram Highlights

Step #7: Create a custom sharing plan

+ You should share 1 or 2 post per day.

+ You should share between 5 and 30 stories a day.

+ You should broadcast live once a day, even if it is short.

By preparing a specific sharing plan, you should ensure that your users get used to and trust your content. Different plans can be applied in brand, person or product-oriented accounts, but in general, you can apply the basic plan above.

Of course, it’s the most general Instagram sharing scheme described here. You can share different interactions such as surveys, questions and answers in your stories, increase the number or frequency of content, and arrange the number of live broadcasts once a week or every two days according to your profile purpose.

Step #8: Follow users you might be interested in

+ Find the account with the highest followers in your domain.

+ Examine their followers.

+ Follow the accounts that you think will be interested in your account.

+ Wait for the responses.

Follow-up method is one of the most successful methods you can apply to increase free followers on Instagram. It will allow you to be discovered by users who are interested in your field among millions of users.

Step #9: Follow 50 users per hour

There is a limit that you need to pay attention to when increasing followers on Instagram with the follow method. According to this limit set by Instagram, a user can follow a maximum of 50 users in 1 hour. Even if this seems like a limitation, you can ensure that hundreds of users who will be interested in you discover and follow you in a week with a 50 account follow-up strategy per hour.

Step #10: Interact with other users

+ Follow anyone who follows you, except for spam accounts.

+ Reply to the person who commented on your post with their username using @.

+ Like and comment on content with the hashtag you’re interested in.

+ Like comments on the content.

+ Send private messages to interested users.

+ Tag other users in your content.

+ Invite users to contact you in content descriptions.

Instagram is the online socializing space and that is why it has so many users. Users may get bored with one-sided interactions with the accounts they follow. Therefore, you should also be active and interact with your followers by paying attention to the above points.

Step #11: Cross-promote with similar users

+ Do your research to choose the right partner.

+ Identify cross-promotion content with your partner.

+ Have clear rules about promotion.

+ Make the most of the promotion.

Cross-advertising with users who share similar posts with your Instagram account or that you address to a similar target audience is one of the most successful ways to increase followers. Make sure you set the right purpose, strategy, and content for cross-promotion.

Step #12: Make sweepstakes

Your users to participate in the draw;

+ Must follow your account.

+ Must like to share.

+ Should comment on the content.

+ Should share the content on their own account.

+ Should spread the content to more people.

What you need to do to announce the draw;

+ Create a viral hashtag.

+ Share on all social media platforms.

+ Publish it on your website.

+ Announce it in your email newsletter.

+ Advertise on giveaway content.

You can make a successful Instagram giveaway by following the steps above. Making an agreement with a sponsor for the prize you will give as a result of the raffle will make the draw and your Instagram account heard by much more people.

Step #13: Advertise on Instagram

+ Determine your ad budget.

+ Choose your target audience.

+ Set the ad duration.

+ Determine the space of the ad (story, post).

+ Create ad content.

+ Create a fallback target.

With an Instagram ad that you create by paying attention to the above points, it is possible to introduce your Instagram account to the target audience you have chosen at very affordable prices and to increase your followers. Before preparing high budgets, you can create trial ads with smaller numbers.

Step #14: Invite people to your online world

+ Add your Instagram address to your product package.

+ Create a custom hashtag for your brand.

+ Encourage users to share your products.

+ Share other users’ content about your products in your own account.

+ Make special campaigns for users who follow your Instagram account.

Many brands have a hard time attracting their customers to their online world. However, it is known that more than half of Instagram users follow the brands they love. That’s why you should invite people to join your online world with methods similar to the steps above.

Step #15: Analyze the results of the steps you take

+ Click Rate

+ Website Traffic

+ Number of Followers

+ Engagement Rate

+ Hashtag Spread

All of these statistics show the success you have achieved or not as a result of the steps you have taken. If you cannot take firm steps towards the growth you aim for, you should follow a different strategy. You cannot go a different route by taking the same steps. Therefore, you should analyze the results well.

We have explained to you the 15 important steps you need to take for how to increase Instagram followers and explained the points you need to pay attention to. With different content, the right purpose, a successful strategy and a little patience, you can reach the number of Instagram followers you are targeting.

Written by Maya Robertson


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