Yassir raises $150 million, becomes the most valuable startup in North Africa

Yassir, a multi-sided marketplace offering on-demand services such as ride hailing, food and grocery delivery, banking and more, announced today that it has raised $150 million in a Series B funding round led by BOND. 

DN Capital, Dorsal Capital, Quiet Capital, Stanford Alumni Ventures (aka Spike Ventures) and Y Combinator also participated in the round. 

Having raised $193.25 million so far, Yassir is now the most valuable startup in North Africa, and one of the highest valued companies in Africa and the Middle East. The company plans to use the funding to expand its reach into the region. 

Since its founding in 2017, the compant has expanded to operate in six countries and 45 locations, serving more than 8 million people worldwide. The super app offers three essential services: ride hailing, food and grocery delivery, and banking services. 

“We believe technology will foundationally rearchitect consumers’ relationship with daily needs – transportation, food, financial services – not just in developed countries, but in every corner of the world,” said Daegwon Chae, general partner at BOND. “This investment is an extension of that belief in an underserved but dynamic, rapidly growing region. Emerging out of North Africa, the app has already become indispensable to users for critical aspects of their lives.”

“Yassir means ‘easy’ in Arabic, and our mission as a company is to make people’s lives easy,” says Noureddine Tayebi, Founder and CEO of Yassir. “In the markets where we operate, we are already having a considerable impact on how people manage their day-to-day lives. We look forward to expanding our presence into other geographies to become the first super app to achieve mass adoption.”

Written by Sophie Blake


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