Unity completes merger with ironSource

Tel Aviv-based app business platform ironSource today announced that its merger with Unity is complete. The companies first announced their plans to join forces back in July. As stated in the announcement, ironSource is now a wholly-owned subsidiary of Unity.

“We’re happy to welcome ironSource to the Unity family and get a step closer to our goal of being the leading platform for a world with more creators in it,” said John Riccitiello, CEO of Unity. “Together, we offer a complete ecosystem for developers to successfully realize and achieve their goals – no matter where they are in the development cycle.”

With the merger, game developers will have access to more tools that bridge the gaps between creation and growth so they can deliver a better gaming experience. If they choose to monetize their games, developers can now also use Unity’s mediation platform, LevelPlay, to maximize their income.

“The driving force behind this industry-changing merger is to create more value for developers across the entire development journey,” said Tomer Bar-Zeev, CEO, ironSource. “We are very excited about the road ahead as we begin integrating our product portfolios more deeply and strengthening the feedback loop between creating great games and growing them into successful businesses. In doing so, we’ll be able to create a world where more creators are more successful than ever before.”

As previously stated, Tomer Bar-Zeev, Shlomo Dovrat, and David Kostman joined the Unity Board of Directors in conjunction with the closure of the deal, bringing the total number of Board members to 13 from 10.

A couple of weeks after Unity and ironSource first announced their plans, ironSource rival AppLovin made an offer to acquire Unity in an all stock deal. A week after the proposal, Unity rejected the takeover bid to keep on track to merge with ironSource. 

Written by Sophie Blake


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