Google unveils new tools for small businesses ahead of holiday season

As the holiday season approaches, Google has unveiled a range of new tools and features to assist businesses, tiny and local enterprises. These enhancements are designed to boost the online presence of businesses and help them connect with customers effectively during this crucial shopping period. Let’s take a closer look at these offerings: 

Small Business Tags

One of Google’s key updates is the introduction of small business tags. Through its Merchant Center, small and local businesses can now indicate their size and special status. As a result, their listings in Google Search and Maps will feature a small business tag. Google understands that supporting small, local businesses is important to consumers, with a remarkable 84% expressing a desire to do so. These tags could be a game-changer for smaller businesses by driving more attention their way. Google will automatically assign the small business attribute to some listings based on factors like the number of products offered, the number of locations, and website traffic.

AI Creation Tools for Product Images

Google is expanding access to its AI Product Studio tools. These tools leverage generative AI to create product images, making it easier for businesses to add seasonal backgrounds and visual elements to their photos. This can be a valuable asset when it comes to creating visually appealing and festive content for marketing and advertising purposes. The availability of these tools is set to begin for all users of Merchant Center Next in the United States this week.

Knowledge Panel Updates

Google’s Knowledge Panel, which provides essential business information, is receiving updates. For retailers, these updates will include details about current deals, shipping and return policies, customer service contact information, and ratings and reviews. Businesses can utilize this feature to raise awareness about their promotions and improve their online reputation. Additionally, the Knowledge Panel will be displayed for a broader range of merchants across Google’s applications. The information in these panels is based on data from Google’s Merchant Center and other web sources.

In line with its commitment to innovation, the tech giant recently introduced AR try-on tools including tools for experimenting with hair colors and foundation shades, expanding its repertoire of virtual testing capabilities. 

Written by Gizem Yılmaz


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