Doordash announced today that it has launched its advertising platform, along with a suite of new advertising offerings, to help both global brands and local restaurants grow their businesses and reach new customers more easily on its marketplace.
From existing offers, including promotions on the Offers Hub and homepage banners, to new products, including the launch of Sponsored Listings, the new ad platform includes a wealth of tools that brands can get ahead of their customers at the point of sale.
With the new ‘Sponsored Listings’ ad option, restaurants can now create ads that will appear at the top of relevant search results in its app. Doordash already allows advertisers to run ads offering free delivery or discounts alongside banner ads, but didn’t serve ads above search results until it started testing the new ad option earlier this year.
Doordash says that with the new self-serve Sponsored Listings, marketers only pay for orders placed through their ad and not for ad clicks or impressions. Advertisers who want to give it a try can now log into Doordash’s Merchant Portal and navigate to the ‘Grow Your Sales’ tab to create a Sponsored Listing.
“From day one our goal has been to empower local economies by providing access to opportunity,” said Toby Espinosa, Vice President, DoorDash Ads. “Today we are excited to announce the next step in this journey: a flexible ad platform that allows any brand on main street to reach more consumers and grow their business on DoorDash. Sponsored Listings and our suite of ad solutions will help highlight relevant content to consumers at the point of purchase and in turn help brands flourish.”
In addition to the new advertising offerings for restaurants and brands, DoorDash is launching “featured listings” for consumer packaged goods (CPG) brands to boost their placement in relevant categories within the convenience and grocery categories.
Saying that it already serves more than 20 million high-intent monthly users, Doordash reported that Total Orders grew 69% Y/Y to 345 million in the second quarter of 2021.