Per a new report from Adobe Analytics, Cyber Monday sales decreased 1.4 percent year-over-year to $10.7 billion this year – $100 million less than the $10.8 billion total spending last year.
Cyber Week 2021 sales also dropped by 1.4% YoY to $33.9 billion, as compared to $34.4 billion spent in 2020.
During Cyber Monday, AirPods, Apple Watches, Apple Pencils, the Nintendo Switch, Xbox Series S, Meta (formerly Oculus) Quest 2, as well as laptops from HP, Lenovo, and Dell, were some of the top sellers in tech.
Shoppers went for the usual categories in greater numbers during Cyber Monday compared with September 2021 sales, across categories like toys (sales were up by nearly 11x the pre-season levels in Sept. 2021), gift cards (up by 7x), books (up by 7x), video games (up by 6x), and baby and toddler products (up by 6x). Appliances were also up 9.6x and 7.1x respectively, leading to the category’s increase of 5.6x.
According to the report, the drops started on Black Friday. This year, Black Friday sales fell 1.3% to $8.9 billion from last year’s record of $9.03 billion.
“With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday,” said Taylor Schreiner, the director at Adobe Digital Insights. “This was further fueled by growing awareness of supply chain challenges and product availability. It spread out e-commerce spending across the months of October and November, putting us on track for a season that still will break online shopping records.”
Adobe reported that between November 1 and November 29, shoppers spent a total of $109.8 billion, up 11.9% from last year, meaning that 22 days of the month have exceeded $3 billion in online spending. 42.2% of the total sales came from mobile devices.
Despite the different shopping patterns so far, Adobe expects shoppers will drive 10% YoY growth in sales to hit $207 billion between November 1 and December 31.