Apple Music Revenue and Usage Statistics (2023)

What is Apple Music?

Apple Music, available on the App Store and Google Play, is Apple’s music streaming app that lets you listen to more than 75 million songs, create your own playlists, get personalized recommendations, and see what your friends are listening to. 

Apple Music, one of the most popular music streaming apps in the world, offers features such as offline listening to your favorite tracks, real-time lyrics tracking, access from all your devices, new music specially selected for you, and playlists prepared by its editors.

Already built into Apple devices, you can access Apple Music from smart TVs, smart speakers, Android and Windows devices, or at

Apple Music Subscriptions

Apple Music offers 3 different subscription options but it also allows you to try any option for free before purchasing. 

  • Student: $5.99 per month
  • Individual: $10.99 per month
  • Family: $16.99 per month
Apple MusicSpotifyAmazon Music
Student$5.99 / mo$4.99 / mo$5.99 / mo
Individual$10.99 / mo$9.99 / mo$10.99
Family$16.99 / mo$15.99 / mo$15.99 / mo
DuoN/A$12.99 / moN/A

Apple Music Stats

  • J.P. Morgan estimates that Apple Music will generate a revenue of $7 billion and a subscriber base of 110 million by 2025.
  • In October 2022, Apple announced that Apple Music now has 100 million songs.
  • As of the end of 2022, Apple Music reached 88 million subscribers worldwide, up 8 million as compared to December 2021. 

Apple Music generated $8.3 billion in revenue in 202.  (Based on comparisons to Spotify, the market share of Apple Music, and the overall global streaming revenue.)

YearApple Music Revenue
2022$8.3 billion
2021$7 billion
2020$4.1 billion
2019$2.8 billion
2018$1.8 billion
2017$1.1 billion
2016$0.6 billion

Apple Music vs Spotify

Sound Quality

When it comes to sound quality, the two platforms use different audio formats. Apple Music is AAC compatible while Spotify uses Ogg Vorbis. Although the streaming quality varies in premium and free use, Spotify Premium broadcasts at 320kbps and Apple Music as 256kbps. Apple has developed its own lossless audio compression technology called Apple Lossless Audio Codec (ALAC). In addition to AAC, the entire Apple Music catalog is now also encoded using ALAC in resolutions ranging from 16-bit/44.1 kHz (CD Quality) up to 24-bit/192 kHz.

In May 2021, Apple announced Dolby Atmos support, Spatial Audio, and Lossless Audio for its online music service Apple Music. As of June 2021, there is no additional fee required to experience the new features offered to Apple Music subscribers.

The Lossless Audio feature, as the name suggests, aims to provide users with a lossless audio experience. With the feature , Apple Music subscribers are able to listen to more than 75 million songs in high resolution over real audio files instead of being compressed into any file format.

Regarding Dolby Atmos support, Apple says “Apple Music is making the biggest (for its part) advances in sound quality ever” and aims to deliver a revolutionary, immersive audio experience with Dolby Atmos in Apple Music. Apple continues to add new Dolby Atmos supported songs to its music service every day and releases special playlists for Dolby Atmos songs.

Also Read: Spotify Revenue and Usage Statistics

User Experience

In terms of user experience and interface, both music streaming apps offer a satisfying experience. The difference of Apple Music here is that you can reach the song by typing the lyrics of a song whose name you do not know. In this sense, it works as a kind of Google and gives results in written searches.

One of the most important reasons to use such platforms is to discover new music. For this reason, the discovery algorithm and diversity gain importance. Spotify has a weekly discovery list and personalized lists. At the end of March 2021, Spotify rolled out Spotify Mixes, new personalized playlists featuring your favorite artists, genres, and decades, globally. Apple Music also offers discovery lists such as ‘For you’ and ‘New music mix’.

In this area, Spotify’s algorithm and recommendations for listening habits are more advanced. 

Stats for Apple Music vs Spotify 

Apple Music reached 88 million users in 2022, while Spotify had 406 million registered users at the end of 2021.

YearApple Music UsersSpotify Users
202288 million188 million
202180 million165 million
202072 million138
201950 million108
201840 million83
201727 million59
201620 million36

Amazon Music vs Apple Music

Amazon Music Unlimited and Apple Music are very close to each other in many aspects such as the music library they offer, the mobile and desktop sound quality they support, the platforms they are available on and their subscription costs.

In terms of sound and music quality, both music streaming apps support lossless audio features. As mentioned above,  in addition to AAC, the entire Apple Music catalog is also encoded using ALAC in resolutions ranging from 16-bit/44.1 kHz (CD Quality) up to 24-bit/192 kHz. 

In Amazon Music HD, HD tracks are 16-bit audio, with a minimum sample rate of 44.1 kHz (16/44.1 is also referred to as CD-quality), and an average bitrate of 850 kbps. Ultra HD tracks have a bit depth of 24 bits, with sample rates ranging from 44.1 kHz up to 192 kHz, and an average bitrate of 3730 kbps. In terms of 360-degree sound, both Amazon Music and Apple Music support Dolby Atmos. 

Written by Maya Robertson


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