Global consumer spending in the top 100 subscription-based mobile apps surpassed $13 billion in 2020, 34% up from $9.7 billion generated in 2019, according to Sensor Tower. This accounts for the %11.7 of the $111 billion that mobile consumers spent in 2020.
According to the Sensor Tower data, in the last quarter of 2020, 86 of the top non-game apps offered in-app subscriptions. This number was 89 in Q4 2018.
In 2020, mobile consumers in the United States spent approximately $5.9 billion in the top 100 subscription-based apps, with a 26% Y/Y growth which is 5% higher than the Y/Y growth rate observed in 2019.
Meanwhile, the US spending that the top 100 apps generated in 2020 accounted for 17.6% of the $33 billion that consumers in the United States spent in mobile apps lasr year.
iOS users spent more in subscription apps in 2020
While the top 100 subscription-based apps on the App Store generated $10.3 billion in 2020 with a 32% Y/Y increase, the top 100 apps on Google Play Store generated $2.7 billion in 2020 with a 42% yearly growth.
In the US App Store, top 100 apps that offer subscriptions generated $4.5 billion last year while Google Play’s top 100 apps saw nearly $1.4 billion.
Alphabet-owned Youtube was the top earning subscription-based mobile app last year generating $991.7 million of which $562 million generated in the United States. It was also the top app in the U.S. App Store in 2020 while Google One was the No.1 app on the Play Store earning $445 million of which $255.7 million generated in the United States.
Also Read: Youtube Revenue and Usage Statistics