Apple tests new ad spot to monetize the App Store

Apple, which previously served Search Ads to users searching for an app, started showing users a new ad slot as part of the iOS 14.5 beta. Some iOS users have started seeing a new sponsored ad slot as a “recommended” item in the Search tab. The new ad slot appears before users search an app. 

For now, the new sponsored ad slot is only visible on iOS 14.5 beta but it is unknown whether Apple will show the new model to all users following the release of  iOS.14.5. Looks like Apple is testing its efficiency for now with the beta version.

Image Credit 9to5Mac

The Search Ads model that Apple currently uses is based on advertisers’ bidding on keywords, just like Google’s search ads. Apparently, with Apple’s App Tracking Transparency coming live, the company is looking for new ad models to monetize the App Store. ATT feature will roll out early spring with iOS 14 update.

Related posts:

  1. Google Play Store and Apple’s App Store under scrutiny in Australia
  2. Apple updates App Store Review Guidelines with new rules and clarifications
  3. Facebook shows prompt to encourage Apple users to allow ad tracking
  4. How To Monetize Your Content With Mobile Apps
  5. Zuckerberg reportedly told his staff to ‘inflict pain’ on Apple

Written by Sophie Blake

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

Drive Purchase Conversions in Your eCommerce App Using Push Notifications

Top 100 subscription apps generated $13 billion in 2020