TikTok opens its AR effects tool Effect House to all creators

TikTok has announced that it has made its Effect House platform, which has been in closed beta since last fall, open to all creators, designers and developers from around the world.

Effect House offers tools and learning resources, equipping creators with intuitive design and development technologies that would empower them to build immersive and dynamic effects for TikTok’s global community.

“Effect creators have already inspired a world of joy, creativity, and entertainment with the effects they have made throughout the early beta for Effect House. To date, more than 450 effect creators have published effects on TikTok, inspiring the creation of more than 1.5 billion videos and garnering over 600 billion views globally. Through the expansion of the Effect House beta, we’re looking forward to seeing more of the world’s creative builders develop engaging and exciting effects for our global community,” the company said in a blog post announcing the launch. 

@tiktok Now anyone can create vibrant effects for TikTok. Welcome to Effect House #effecthouse ♬ original sound – TikTok

TikTok stated that effects must follow its Effect Guidelines, which “outline additional policies aimed at helping everyone on TikTok feel welcome and empowered to create exactly as they are.” All submitted effects will be reviewed by TikTok’s Trust and Safety team to help ensure they adhere to its policies before they’re released. If the company identifies a violative effect, it will remove it and notify the effect’s creator. 

Users will know an effect was made in Effect House by tapping the effect on a video and viewing its results page, where effect creators’ profiles are linked. When recording videos, they can also see the effect creator’s username linked below the effect’s name. All the published effects in a creator’s portfolio can be viewed from a designated tab on their Profile page. 

If you want to create effects using the new platform, here you can download Effect House.

The launch of Effect House will put TikTok in closer competition with Snap and Meta, both of which offer similar tools to their developers. According to Insider Intelligence, TikTok will surpass Twitter and Snapchat combined in ad revenues in the US market in 2022. 

Written by Maya Robertson


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