Mobile advertising company Ogury announced that it has acquired Motionly, a SaaS solution that designs, deploys and measures interactive rich media animations in-app and in-web.
Financial terms of the deal were not disclosed.
Founded in 2017 by Édouard Mercier, Motionly allows marketers to personalize digital content to bolster user attention and engagement. Ogury says the acquisition will enable its creative studio to deliver visually stunning and dynamically personalized creatives. Founded in 2014 and currently has a team of 450 across 14 countries, Ogury works with 1,200 global premium brands.
“Marketers must adapt to an ever changing digital landscape and are seeking innovative ways to engage users on mobile. You can have the best targeting technology in the world, its impact will become irrelevant without engaging creative formats. This equation has always been at the core of our technology stack, and we’re excited to bring creativity to the next level with Motionly,” said Thomas Pasquet, CEO of Ogury.
As part of the acquisition, Édouard Mercier, Motionly’s founder, joins Ogury as VP Engineering.
“Digital ads can be as amazing as they can be invasive and passive. This is the key idea that drove the creation of Motionly five years ago, with the ultimate goal of bringing end-users entertainment and control over creative ads. Ogury shares the same vision of what mobile creativity should be. So, joining such a leader in mobile advertising is the perfect next move for Motionly’s growth,” commented Édouard Mercier, founder of Motionly and VP Engineering at Ogury.