North Holland-based digital gaming and monetization company Azerion announced the acquisition of France-based digital advertising firm Sublime to increase its programmatic and monetization offering across Europe.
Founded in 2012, Sublime is a global ad network with more than 2,000 premium brands and 4,000 publishers. The Paris-based company serves over 2 billion ad impressions every month. It also has offices in the United Kingdom, Madrid, Milan, Lyon and Singapore.
Azerion said that it would integrate Sublime’s ‘unobtrusive advertising capabilities’ into its own technology stack to ‘further improve the user experience and advertising performance of the platform simultaneously.’
‘’With the acquisition of Sublime, we further strengthen our digital advertising platform. Since their launch in 2012, their impactful, user-friendly and scalable formats have changed the digital advertising industry,’’ said Azerion CRO Sebastiaan Moesman. ‘’Sublime’s DNA aligns perfectly with Azerion’s multicultural values and European approach. Therefore, we expect Sublime to add immediate value to our platform and help execute premium creative content on behalf of the brands we work with across Europe.’’
Andrew Buckman, the CEO of Sublime, said: ‘’After nine years growing into a reputable European player with a global ad network of 4,000 leading publishers and more than 2,000 premium partner brands, we are really excited to be growing the company further by joining one of the world’s leading platforms. Azerion’s dynamic environment will give us the opportunity to scale up our operations and continue to develop our top-notch adtech technology whilst accessing a wider network of brands and publishers.’’