Popular short-video platform TikTok is once again expanding the maximum video length for upload. The company, which expanded the maximum video length from 60 seconds to 3 minutes in July 2021, now more than triples it to 10 minutes.
TikTok, which has 1 billion monthly active users, says that with this move, it aims to give more flexibility to creators. Longer videos will allow the popular platform to compete better with YouTube and increase the overall engagement time in the app.
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” said a company spokesperson in a statement given to The Verge. “Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”
As shared on Twitter by social media consultant Matt Navarra, the new 10-minute max was notified to some users as an in-app notification.
TikTok creeping in on YouTube territory— Matt Navarra (@MattNavarra) February 28, 2022
I can now upload videos up to 10 minutes long pic.twitter.com/P2Mbf4ygWV