Consumer spending in top 100 subscription apps grew 41% to $18.3 billion in 2021

According to Sensor Tower, the top 100 non-gaming subscription-based apps saw their revenue increase worldwide by 41 percent year-on-year from $13 billion to $18.3 billion in 2021.

Revenue from the top 100 earning non-game subscription apps represented roughly 14 percent of the $131.6 billion consumers spent last year on in-app purchases in both non-game apps and mobile games. This was up from when the cohort represented about 11.7 percent of total spending in 2020.

Per the report, the 41% YoY increase in in-app purchase revenue in 2021 represents stronger growth than the 34% growth rate between 2019 and 2020.

Also Read: Consumer spending on dating apps hit $4.2 billion in 2021

The data showed that US figures reflect global trends when it comes to mobile spending on subscriptions. Last year, U.S. consumers spent $8.5 billion on the top 100 non-game subscription apps, up 44% from $5.9 billion in 2020 – a bigger growth than the 28% increase seen in the previous year. US consumers spent a total of $40.7 billion on in-app purchases in 2021.

Sensor Tower also found that consumers spent more on subscription-based apps downloads from the App Store than on Google Play.  The top 100 non-game subscription apps on the App Store generated $13.5 billion in 2021, up 31 percent YoY from $10.3 billion in 2020, while global consumers spent $4.8 billion on the top 100 subscription apps on Google Play, up 78% from $2.7 billion in 2020. 

While the top subscription apps on Google Play experienced more growth, the top apps on the App Store saw nearly three times as much spending last year.

Written by Maya Robertson


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