TikTok is launching its own music marketing and distribution platform, SoundOn, to help artists reach a global audience.
The new SoundOn platform allows music creators to upload their music to TikTok and parent company ByteDance’s own music streaming service Resso, as well as to other global streaming platforms such as Apple Music, Spotify, Pandora, Deezer and Tencent’s Joox.
“TikTok creators are the lifeblood of our platform and the reason sounds become hits,” the company said on the website. “When you release through our platform, our team will activate diverse creators to make videos with your track. This helps you broaden your fanbase and reach new communities that these creators are a part of.”
TikTok said that SoundOn will pay music creators 100% of royalties, for an unlimited time, on Bytedance-owned platforms and TikTok. This includes distribution to CapCut and to Resso in Brazil, Indonesia, and India.
For global streaming services, the company said it will pay music creators on SoundOn 100% of the royalties for music in the first year and 90% after that, with no administrative fees.
SondOn is now available in the United States, United Kingdom, Brazil, and Indonesia and creators including Abby Roberts, Muni Long, GWP, and Chloe Adams are among the first to sign up on the platform.
“New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career,” Ole Obermann, global head of music at TikTok, said in a statement. “We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.