Snap Inc. announced the launch of a new global creative studio called Arcadia to let brands develop effective augmented reality advertising and experiences across web and app-based AR environments.
Snap says Arcadia will partner with brands, agencies and creators to let them engage with the millennial and Gen-Z audience. At launch, the creative studio has partnered with companies including P&G Beauty, Verizon, WWE and Shake Shack.
Arcadia will function as a division of Snap Inc., and will have the freedom to operate independently to appropriately serve clients’ AR needs across other social media platforms.
Snap says the creative studio will serve brands and creators in several ways including Studio of Record, Project Based Work, and Strategic Partner.
- Studio of Record: Arcadia will become the official “AR Studio of Record” and take on all of their AR production, strategy and insight needs across platforms.
- Project Based Work: Arcadia will deliver against a specific scope-of-work that align to Arcadia’s mission
- Strategic Partner: Arcadia will offer AR Strategy expertise to clients/agencies in the form of workshops, insights and trend reporting to up-level their own capabilities
“Arcadia delivers a compelling solution for brands and agencies who understand the immediate value of developing world-class AR experiences, rooted in craft, technology and customer experience. With the launch of Arcadia, Snap Inc. is further investing in an AR ecosystem, backed by partners, creators and tools, that drives full-funnel results for businesses across the globe” said Jeff Miller, Global Head of Creative Strategy.