Thanks to new innovations in rewarded ads, top eCPM rates in the United States on Android surpassed $1500, at an average approximately $400 across genres, according to Tapjoy’s new report.
Meanwhile, the growth of shopping offers on the iOS Offerwall resulted in a 100% surge in iOS monetization rates since the deprecation of Cost Per Engagement (CPE) ads and the upward trend continued over 50% after Apple’s controversial App Tracking Transparency framework came into effect.
![](https://mobilemarketingreads.com/wp-content/uploads/2021/09/iOS-monetization-rates-2020-2021.png)
In addition, Multi-Reward Cost Per Engagement ad spend grew by 420% Y/Y, the mobile advertising & ad monetization company found.
![](https://mobilemarketingreads.com/wp-content/uploads/2021/09/multi-reward-cpe-ad-spend-2021.png)
For the study, Tapjoy surveyed nearly 4,000 users in Q1 2021 and half of them said that they are playing mobile games for more than 10 hours every week. 70% of them said they love rewarded ads and 47% said rewarded ads are their favorite way to earn virtual currency.
Tapjoy: 90% of parents in the US now play mobile games
Additionally, 79.1% of respondents said they complete rewarded ads every week and 41% complete every day. In fact, 45% of the participants said they would stop playing mobile games if they didn’t include offerwalls.
And 43.3% said they purchased products/services that they’d seen in rewarded ads before.
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