eCPM - Effective Cost Per Mille
eCPM, stands for effective cost per mille, is a measurement which describes how much ad revenue generated per unit of 1000 ad impressions.
It is used to measure and compare the profitability of sources, ad units, locations, ad networks, and other dimensions. With the help of eCPM data, advertisers can make data-driven decisions and optimize monetization strategies.
eCPM = (Total Earnings/Impressions Delivered) x 1000
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsU.S. creator revenues from social media sponsorships to hit $10.52B in 2025
In 2025, U.S. influencer marketing spending is projected to exceed $10 billion, reaching $10.52 billion, marking a 15.0% year-over-year increase, according to a March 2025 forecast by eMarketer. This milestone, achieved a year earlier than previously anticipated, underscores the growing significance of influencer collaborations in brand marketing strategies. Despite this growth, the influencer marketing sector […] More
- in News, Trends & Reports
Roblox amplifies advertising credibility with new eye-tracking study
Roblox has unveiled compelling new research that underscores the effectiveness of immersive branded content on its platform. The announcement, made during the recent NewFronts event, is part of a larger effort to attract advertisers by providing more transparent and scientifically grounded performance data. The centerpiece of Roblox’s pitch was a MediaScience study that leveraged eye-tracking […] More
- in News, Trends & Reports
Pinterest Stock Soars on Strong Ad Revenue Amid Global Trade Headwinds
Pinterest shares surged more than 12% in premarket trading on Friday after the platform issued a robust quarterly revenue forecast, easing investor concerns over a potential downturn in digital ad spending tied to global economic uncertainty. Despite ongoing geopolitical instability and rising fears of inflation due to shifting U.S. trade policies, Pinterest’s Q1 performance demonstrated […] More
