The company’s new mobile deep links will direct users with a shopping mindset from the platform to a specific page in retailers’ mobile apps, simplifying and accelerating their shopping journey.
“For retailers, mobile deep links will instantly direct Pinterest users to a specific page in their mobile app, making it easier to shop for products after clicking on a shopping ad they discovered on the platform,’’ Pinterest explains. ‘’Eliminating extra steps and clicks can ultimately have an incremental impact on a retailer’s shopping campaign.”
If a user hasn’t downloaded the related app on their device before, Pinterest will then take them to the same page on the retailer’s website within its own app.
“If the user doesn’t have the retailer’s app installed, they are taken to the mobile web page instead – all within the Pinterest app,’’ the company said. ‘’The seamless user journey offered by mobile deep links shortens the path to purchase by removing additional steps, leading to higher conversions for advertisers and retailers.”
More information about Pinterest’s new mobile deep links can be found here.
Especially over the last few years, Pinterest has introduced many updates and features to enhance the shopping experience on its platform. For example, it added the ability to automatically make Idea Pins shoppable, launched shopping features like ‘slideshow for collections’ and ‘merchant details’, announced Pinterest TV for live-shopping, an AR-powered try-on feature for home decoration, as well as its shopping API for merchants.
It also acquired AI-powered shopping platform THE YES in June 2022, and updated its collage-making app Shuffles with new shopping features in this March.
Meanwhile, earlier this year, Pinterest also started testing its new premium video ad format ‘Premiere Spotlight’, and announced a partnership with Amazon to bring third-party ads to its platform.