Facebook Analytics will no longer be available after June 30

Facebook informed users recently that Facebook Analytics will shut down on June 30. Until then, users will still be able to access reports, export charts and tables, and explore insights. 

Developers and advertisers who want to keep their current data should export it before the due date. To export data into a CSV file from Facebook Analytics on your desktop, click the arrow icon in the top-right corner of each chart or table.

Alternatively, advertisers and developers can use Facebook Business Suite, Ads Manager, and Events Manager in order to continue tracking their advertising and monetization campaigns on Facebook and Instagram. 

  • Facebook Business Suite allows you to manage your Facebook and Instagram business accounts and can show you detailed insights about your audience, content and trends. (This tool may not be available to you yet.) 
  • Ads Manager lets you view, make changes and see results for all of your Facebook campaigns, ad sets and ads. 
  • Events Manager can help you set up and manage Facebook Business tools such as the Facebook pixel and Conversions API, and reports actions taken on your website, in your app and in your physical shop.

Also read: Apple now rejecting app updates with fingerprinting enabled

Facebook doesn’t share the reason for why it’s shutting down Facebook Analytics on its announcement post but it is seen as an action to “sweep away its measurement cobwebs” in advance of Apple’s upcoming iOS 14 privacy changes.

“My personal theory is that iOS 14 is creating a catalyzing event for getting rid of minor, privacy problematic analytics tools that were not heavily adopted,” said Noah Freeman, head of product at digital agency Aisle Rocket, to AdExchanger.

“While some of these tools being retired have nothing to do with iOS 14, like store visits, others relied heavily on the pixel, like Facebook Analytics,” he added.

Written by Maya Robertson


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