Best Social Media Marketing Tools You Should Know About

In today’s world, one of the most powerful and economical marketing tools is undoubtedly social media. Brands who are aware of this have already outperformed those who are not aware of it. 

If you are reading this article, you probably know the importance of social media marketing and want to take your brand to the next level. In today’s article, we will introduce you to the best social media marketing tools that will help you on the way to achieving your goal. 

Used by millions of marketers, these tools will help you both reduce your workload and increase the efficiency of your marketing activities. Ladies and gentlemen, here are the best tools for social media marketing.


Canva is the first tool in our list that every brand and business that do social media marketing should know about. We use this tool almost everyday and we are very satisfied with the features it offer.

If you are not working with a designer or your designer is very busy, sometimes you may need to design your social media posts by yourself. Don’t worry, because you can create beautiful designs in just minutes using Canva.

Moreover, in addition to social media posts, you can use Canva for your other needs such as invitation and report designing.

You can also download the mobile app of Canva from Google Play Store and App Store.


Buffer is another social media marketing tool that digital marketers often use. This tool is known for its post scheduling feature and the detailed analyses it offers.

Analyzing is a must in social media marketing. Knowing how efficient your campaigns are, what is working and what’s not give you great insights to improve strategy. And Buffer makes this much easier for you.

You can try Buffer for free for two weeks. There are also some paid plans that offer premium features. 

Just like Canva, you can download Buffer from the App Store and Google Play Store to use it on your mobile devices.


If you’re someone who frequently shares video content, you will love Animoto. Using this tool, you can create interesting and engaging videos very quickly and easily. And it’s free!


Our next social media marketing tool is Bitly, a URL shortening service. In fact, Bitly, which is used by giant companies such as Disney, BuzzFeed, The New York Times and Amazon, offers much more than URL shortening.

Bitly also provides some important data such as how many people click on your URLs that you shorten and which countries they are from.

You can use the Free Plan at no cost. The Basic Plan is $29 per month and you can create your customized plan according to your needs.

You can download the Bitly app from Google Play Store and App Store.

Have you used these tools for social media marketing before? Is there any other tool you recommend? Don’t forget to share your comments with us and visit MMR for more.

Written by Sophie Blake


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