Over 27% of Gen Z expected to shop through social media feeds in 2022

According to the 2022 Instagram Trend Report, over 1 in 4 (27%) teens and young adults are expecting to shop directly through their social media feeds and special in-app features. 

Next year, around 23% of Gen Z expect to save more online through second-hand websites like Depop and Poshmark. The same amount of teenagers and young adults expect to contribute more to the sustainability of clothing by selling their products through an online store or social media in 2022.

While sustainability is expected to come to the fore in shopping among Gen Z, it is predicted that the clean beauty trend will grow as a make-up habit in 2022. Instagram found that about 1 in 3 of Gen Z are interested in learning more about and buying “clean” makeup/skincare in 2022, including vegan makeup, plant-based skincare, skin minimalism, and products with clean ingredients. 


Also Read: Retail app installs in Europe set to reach 187 million in Q1 2022


When it comes to influence and impact, online influencer’s klout is also expected to grow in 2022. 1 in 4 young people says that social media influencers are the most important spreaders, regardless of the sizes of their followings. 

4 out of 5 of Gen Z also agree that social media and other online celebrities have more influence on culture than traditional celebrities like actors. 

Instagram also says that the games will continue to stay as a kind of social platform that fuels deep connections and escapism in a unique and fantastical way. 40% of teens and young adults expect to see more video game trends in 2022, while about 3 in 10 expect to livestream others playing video games. 

It seems that developing mental wellness will also continue to grab Gen Z’s interest throughout 2022. About 1 in 3 of respondents says they will continue to partake in mental wellness activities like guided meditation and manifestation exercises. Instagram says at-home workouts for 2022 are significantly more popular among Instagram users at 48%, compared to non-Instagram users at 34%. 

The company also notes that at-home workouts in 2021 were significantly more popular with respondents who are better-off financially (54%) compared to those who are about average (35%) and worse off (32%) financially. 

Written by Maya Robertson

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