MiQ acquires French media governance and data quality platform Grasp

MiQ Logo (PRNewsfoto/MiQ)

The UK-based programmatic buying company MiQ announced that it has acquired French media governance and data quality company Grasp. Financial terms of the deal were not disclosed. 

This acquisition signifies the third major financial investment for London-based MiQ, reflecting its enduring dedication to enhancing the digital advertising ecosystem and improving the experience for all advertisers.

“Our acquisition of Grasp is another exciting step in the evolution of our company as we look to grow, lead the digital advertising industry, and help advertisers forge forward in their programmatic journeys,” said Gurman Hundal, MiQ’s co-founder and CEO. “Grasp’s technology strategically adds the first SaaS platform to our offering and – as we double down on investments that are future-facing and focused on advancing the current programmatic experience – will prove instrumental in strengthening media buying for brands and agencies across the globe.”

Grasp, founded in 2020, was initially a self-funded company. The entire team of approximately 10 members is now becoming part of MiQ, in what could be described as more of an “acqui-hire,” given MiQ’s substantial workforce of over 1,200 employees.Following the acquisition, Grasp will maintain its independent status as a business unit under MiQ’s ownership, and its existing brand will remain unaffected. Both companies’ organizational structures will remain unchanged.

The Grasp acquisition comes after MiQ’s acquisition of the publisher audience platform AirGrid in 2022, which occurred two months subsequent to an investment from British private equity firm Bridgepoint, marking MiQ’s second private equity endeavor following an investment by ECI Partners in 2017.

“Grasp consistently advocates for and helps bring operational excellence in digital advertising by empowering all in the media buying process and ecosystem to do the right thing from the very start,” said Pierre-Lou Dominjon, co-founder and CEO of Grasp. “Under the MiQ umbrella, we’ll have even more opportunity to bring strategic advantage, order, and efficiency to media buying processes and advance our shared mission to fuel operational excellence in new and exciting ways.”

Written by Maya Robertson


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