Mobile attribution company Kochava announced the acquisition of Thalamus, a database of ad vendors to connect ad buyers and vendors. The acquisition price was not disclosed.
“The addition of Thalamus to our product offering is another exciting step forward as we continue to diversify Kochava’s exceptional solutions to the digital advertising ecosystem,” said Charles Manning, Founder and CEO of Kochava. “With our new Kochava Media Index, brands can compare and contrast different ad vendors based on KPI offerings and ratings, contract detail, minimum spend requirements, campaign conversion goals, with the ability to connect with vendors via the platform.”
Via Kochava Media Index, advertisers will now have a chance to search and discover ad vendors across multiple channels, meanwhile, ad vendors will now be able to leverage the ad buyer database to find relevant and in-market prospects to grow their business. Both advertisers and vendors can access their page analytics to see which brands are searching or engaging with their company profile.
“This Thalamus acquisition is a mechanism to bring in a full directory and index about all of the different publishers in the ecosystem and provide something like a “Yelp for advertisers”, and augmenting that with merchandising and discovery tools so that advertisers can find them,” Manning said.
“We are thrilled to be joining Kochava,” Garrett Gan, founder of Thalamus, said in a statement. “As the industry’s largest advertising database, the combination of our offering with Kochava’s rich solutions is a powerful new offering for the ecosystem.”