Tuna Cetin
Meta’s new microblogging app Threads, which managed to surpass 100 million users within days of its launch, now has one-fifth of Twitter’s weekly active user base, as reported by TechCrunch.
According to recent data from Sensor Tower (via CNBC), Threads’ great momentum was followed by a decline in usage and engagement last week. On Tuesday and Wednesday, the number of the app’s daily active users declined 20% from the previous Saturday, and the time users spent on it decreased by 50%, from 20 minutes to 10 minutes.
However, new data from data.ai suggests that Threads hasn’t stopped rising, as it has now reached 150 million users worldwide, nearly 5.5 times faster than Niantic’s popular mobile title Pokémon Go, which previously held the record of reaching 150 million users in the shortest time.
(Click on the play button below the chart to see the apps’ progress over time.)
‘’While the world’s top social apps have weekly active user counts starting in the half-billion range years into their lifecycles, Threads attracting nearly 100 million WAU during this early period is unprecedented,’’ data.ai said in a statement. ‘’That means it already had about a fifth of the weekly active user base of Twitter worldwide and was 86 times the WAU of the largest Twitter rival in the United States by that measure, Truth Social, with 1 million WAU as of last week.’’
India leads Threads downloads
The mobile data analytics company also revealed that India is currently Threads’ largest market, accounting for 33% of its total downloads. It’s followed by Brazil, the United States, Mexico and Japan, at 22%, 16%, 8% and 5% respectively.
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