E-commerce giant Amazon announced on Monday that it will host a Prime Early Access Sale on October 11-12. This will be the first time the company has held the Prime Day twice in a single year.
The news comes at a time when customers are expected to begin their holiday shopping earlier than usual this year. According to a recent survey by Bankrate, half of holiday shoppers in the United States said they’re planning to start shopping by October 31, largely due to soaring inflation.
With the second Prime Day event, Amazon aims to boost its sales among its Prime members who start their shopping season earlier in order to catch good deals. In a tweet, the company wrote, ‘’Get two days of holiday deals before anyone else and feel like a big deal.’’
Amazon’s main Prime Day took place on July 12-13. According to Adobe, online spending in the United States during the event reached a new record of $11.9 billion, with a 8.5% year-over-year growth.
Android users outside of China were expected to spend roughly 1 billion hours in shopping apps during the week of Prime Day 2022, according to data.ai (formerly App Annie).