YouTube unveils new video editing app for mobile creators

At Made on YouTube yesterday, YouTube announced the launch of YouTube Create, a free video editing app created to make video production for Shorts or longer videos simpler and easier for creators. 

The mobile app, which is currently in beta on Android in a few markets, provides video editing tools like precise editing and trimming, automatic captioning, voiceover capabilities, access to a library of filters, GIFs, emojis, effects, transitions, and royalty-free music with beat matching technology, so creators can make their next YouTube video without relying on complicated editing apps and softwares.

The app also offers fundamental video editing features such as saturation and brightness adjustment. Regarding audio, YouTube Create allows creators to immediately record a voiceover as well as use beat matching to easily sync their clips to the music and find the beat of their soundtrack. 

The beta version of the app also allows resizing videos to different aspect ratios, including portrait, landscape, and square for sharing across different formats.

In terms of advanced video editing, YouTube Create lets creators:

• “Automatically add captions or subtitles to your videos with just one tap (available in select languages)”
• “Easily remove distracting background noise with the audio clean up tool”
• “Remove your video’s background with the cut out effect”

YouTube also announced at Made on Today that, in 2024, YouTube Studio will use generative AI to generate ideas for videos and create rough drafts of them to aid with brainstorming. Each channel’s insights will be unique and based on what viewers are already watching on YouTube. More than 70% of creators surveyed stated the platform’s test of AI-powered tools in YouTube Studio had aided them in coming up with and trying out video ideation.

In addition to improving and diversifying its creator tools, YouTube continues to conduct new tests to increase its advertising revenues. Earlier this month, the company announced that it is testing with having fewer but longer ad breaks on those devices, which it refers to as CTV.