Last Week’s Top Mobile Marketing Reads: 3-9 August 2020

As you know, the world of mobile is constantly changing and it’s a must for everyone in the industry to keep up with the latest mobile marketing news in order to keep up with the world.

As Mobile Marketing Reads, we’re bringing the latest news with you everyday and inform you about what’s happening around the world. And today, we’re beginning a new series where you can find our most read 5 mobile news in the previous weeks.

Here’s the most read 5 articles between August 6 – 9 with their brief summaries.

  1. Microsoft Accuses Apple of Treating Gaming Apps Differently

Microsoft confirmed that its xCloud TestFlight program ended on iOS due to Apple’s App Store policies and a Microsoft Spokesperson said Apple ‘’constantly treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content.’’ 

  1. Zynga Has Agreed To Buy Hyper Casual Mobile Game Firm Rollic For 168 Million

Just after the acquisition of Istanbul-based gaming studio Peak Games for $1.8 billion, world-renowned game developer company Zynga has agreed to buy another Istanbul-based mobile game firm Rollic for $168 million. 

  1. Google Announces New Ad Solutions For App Developers At The Think Games China Event

At the Think Games China event which took place on August 4, Google introduced new ad solutions for app developers including Rewarded Interstitials, Open Bidding, LTV Pingback and more.

  1. Trump Bans US Transactions With Chinese Owners Of TikTok and WeChat

Just after U.S. President Donald Trump gave Microsoft 45 days to acquire TikTok, he signed an executive order to ban ByteDance, owner of the short-video app and Tencent, the owner of the messaging app WeChat, from making transactions with U.S. companies and citizens.

  1. Activision Blizzard Hits 1.9 Billion in Revenue In Q2 2020

US-based video game company Activision Blizzard reported its financial results for the second quarter of 2020. Its GAAP net revenue was $1.93 billion, 38% more than it generated during the second quarter of 2019.

Written by Jordan Bevan


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