Last Week’s Top Mobile Marketing Reads: 10-16 August 2020

So many important developments happened last week in the mobile industry and in case you missed them, we’ve listed the most-read mobile marketing news between 10-16 August 2020 with their brief summaries. 

  1. Fortnite Removed From Google Play Store and Apple App Store

Epic Games-owned battle royale game Fortnite which has more than 350 million registered players worldwide removed from Apple’s App Store and Google Play Store as it introduced a new payment system that bypassed the app markets’ 30% fee. The developer announced that it has taken legal action against Apple and Google.

  1. Brazillian Gaming Company Wildlife Studios raises $120 million at $3 billion valuation

Brazillian gaming company Wildfire Studios which was founded 9 years ago in Sao Pãulo raised $120 million dollar in Series B led by Vulcan Capital which also invested in Epic Games back in 2018.

  1. Facebook Sued Over Illegally Collecting Biometric Data Of 100 Million Instagram Users

World famous social media company Facebook is accused of illegally collecting, storing and using the biometric data of 100 million Instagram users without their knowledge or consent.

  1. Tencent’s total revenue up 28% year-on-year

Chinese tech company Tencent, which Donald Trump recently signed an executive order to ban from making US transactions, announced its financial results for Q2 2020 and reported $31.49 billion in revenue. 

  1. Twitter and TikTok Have Held Early Talks About a Possible Combination

Last month, Donald Trump said he would ban TikTok if it’s not acquired by a US company within 45 days, and social media company Twitter has held early talks with the Chinese owner ByteDance for the popular short video app’s US operations.

Written by Sophie Blake


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