Last Week’s Top Mobile Marketing Reads: 21 – 27 December 2020

Welcome back to “Last Week’s Top Mobile Marketing Reads series that recap the most read industry news on gaming, business of apps, and mobile advertising. 

Last week, one of the most notable news overall on the key product updates side was Telegram CEO Pavel Durov’s announcement that they want to test monetization strategies on the popular messaging app in 2021. The platform plans to monetize its growing user base with a in-house ad platform. 

When it comes to investments and acquisitions, MAG Interactive has acquired Sweden-based word game company Apprope, while Blackstone announced that it has reached a definitive agreement to invest in Liftoff.

Playtika IPO Filing Reveal: $2.3 billion in revenue

Playtika‘s IPO filing reveals key details about its financial performance. Playtika’s social casino titles generated $2.3 billion in revenues in the last 12 months.

Global Mobile Ad Spending To Reach $156.38 Billion By 2023

Global mobile advertising spending is expected to reach $156.38 by 2023, according to the Mobile Advertising Outlook 2021 report by eMarketer. 

In fact, eMarketer’s previous prediction was a little bit lower standing at $156.38 billion as the coronavirus pandemic first caused a decrease in mobile ad spending in the United States. 

Apple Warns Developers Of App Takedowns In China As Beijing Tightens Control

Apple warned developers of more app takedowns in China’s App Store, as Beijing requires mobile games and apps to get an official license before December 31.

According to the memo viewed by The Wall Street Journal, the tech giant warned developers to submit proof of a government license before the last day of the year if they want to continue operating on the Chinese App Store. 

Zoom may launch an email system and calendar app to take on Google and Microsoft

Zoom is reportedly developing an email service which it might start offering in early 2021 and the company is also considering creating a calendar app too, according to the new report from The Information. 

Burger King distributes customers $1 via Venmo to promote its new ‘Your Way’ menu

Burger King announced that, starting December 28, it will send $1 to select customers via Venmo in order to encourage the customers to try its brand-new value menu, called $1 Your Way menu. 

Written by Jordan Bevan


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