Last Week’s Top Mobile Marketing Reads: 14 – 20 December 2020

Welcome back to “Last Week’s Top Mobile Marketing Reads series that recap the most read industry news on gaming, business of apps, and mobile advertising. 

Last week, we started the week with the acquisition news. Reddit announced that it has acquired short-form video sharing app Dubsmash, while EA announced that it has reached an agreement to acquire Codemasters in a deal worth $1.2 billion. Another acquisition news came from Roblox. The company announced it has acquired real-time facial animation firm to “bring real-time and real-life emotions to every Roblox avatar”.

We closed the week with important IPO news. Israel-based mobile game developer Playtika has filed for an initial public offering, while the popular dating app Bumble was reported by Bloomberg to file confidentially for an IPO

Last week, Google and Telegram had some major issues with their services. Hangouts, YouTube, Adwords and Adsense, Google Home, Google Meet, Google Drive, Google Maps, Google, Google Play, and Gmail was down, while Telegram users experienced connection issues. 

When it comes to major product updates, last week, Snap Inc released its brand-new game Bitmoji Paint, while Facebook rolled out revamped Instagram Lite app in India. 

PUBG Mobile was the highest-grossing mobile game of 2020 with $2.6 billion

PUBG Mobile is the # 1 revenue-generator worldwide across the App Store and Google Play in 2020, accumulating close to $2.6 billion since January 2020, with an increase of 64.3% as compared to 2019, according to Sensor Tower. 

Facebook runs full-page newspaper ads against Apple’s privacy changes

One of the most prominent news last week was Facebook’s newspaper ads against Apple’s privacy changes. Releasing a blog post and running full-page newspaper ads in major papers, social media giant Facebook criticised Apple’s App Store policies and upcoming App Tracking Transparency feature, accusing the tech giant of anti-competitive behaviour. 

Periscope will shut down by March

This news did not come as a surprise at all. The previous week, a hint had been found in the codes of Twitter that the live broadcast app Periscope will be shut down. This hint was showing the page where Twitter would redirect users for more information after announcing the shutdown of Periscope.

The Twitter-owned Periscoped announced that it made the decision to remove Periscope from the app stores by March 2021. 

App privacy labels are now live on the App Store

Starting on December 14, app privacy labels are now visible to users before downloading an app through the App Store. With app privacy labels, users are now allowed to better understand the data types apps may collect and “whether that data is linked to them or used to track them”. 

Discord launches mobile screen sharing on iOS and Android for streaming and viewing parties

Popular chat app Discord has started rolling out the mobile screen sharing support on iOS and Android which will enable users to stream and view parties together with their friends.

Written by Jordan Bevan


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