Starting today, app privacy practices are visible to users before downloading an app through the App Store.
App privacy labels allow users to better understand the data types apps may collect and “whether that data is linked to them or used to track them”. It includes the data transmitted off the device for a use of a third-party partner or the app developer as well as the data that app developers collect themselves. Apple had announced a deadline of December 8, 2020 for app developers to submit their app’s privacy information to App Store Connect.
The App Store now helps users better understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types an app may collect, and whether that data is linked to them or used to track them. As a reminder, your app’s privacy information is required to submit new apps and app updates to the App Store, and some data is optional to disclose if it meets specific criteria, such as certain data from health research apps and regulated financial services. You may update your answers at any time without resubmitting your app or going through App Review.
Apple also announced today the launch of App Clip Codes that can be created in App Store Connect to show users a small part of an app that lets users start and finish an experience in seconds. Apple first announced App Clips at WWDC 2020.
Easily discoverable and quick to launch at the moment it’s needed, an App Clip is a small part of your app that lets users start and finish an experience in seconds. While you can offer users several ways to discover your App Clip, the best way is with an App Clip Code. Visually beautiful and distinct, each App Clip Code encodes a URL and can incorporate an NFC tag. Users can hold their iPhone near the code or scan it with the camera to open your App Clip and quickly complete a task, before downloading your app.