Last Week’s Top Mobile Marketing Reads: 19 – 25 October 2020

Welcome back to “Last Week’s Top Mobile Marketing Reads series that recap the most read industry news on gaming, business of apps, and mobile advertising. Between 19 and 25 October, we heard a lot especially from gaming and social media apps. 

While Playtika has filed confidentially with the U.S. securities and Exchange Commission for an IPO, AOC’s Among Us Twitch stream hit over 435,000 viewers. 

Apple opens Entrepreneur Camp applications for Black founders and developers

Apple announced that it is opening Entrepreneur Camp applications for Black founders and developers to let them learn from Apple engineers and leaders, as part of its $100 million Racial Equity and Justice Initiative. 

“Apple Entrepreneur Camp supports underrepresented founders and developers as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology.” the company said in a statement. 

Roblox Surpasses $2 Billion In Mobile Player Spending

Trending game creation app Roblox has surpassed $2 billion in mobile player spending as it’s preparing for an initial public offering, according to the recent data by Sensor Tower.

Roblox mobile user spending reached $500 million in its first 7 months and hit $1.5 billion in May 2020, when the app generated around $113 million with a 300% YoY increase largely thanks to the growing number of mobile users looking for apps to spend time under lockdowns. 

Call of Duty: Mobile Surpasses 300 Million Downloads Worldwide

Activision Blizzard’s popular shooter video game Call of Duty: Mobile which was released on the app markets on October 1st 2019  has surpassed 300 million app downloads in just over a year. The free-to-play game generated over 100 million app downloads in its first week and hit the 250 million milestone in 8 months. 

Facebook Dating expands to Europe after 9-month+ delay

Facebook Inc announced yesterday it is launching Facebook Dating in 32 European countries after a delay from its planned Valentine’s Day debut due to privacy concerns of Ireland’s Data Protection Commissioner. 

Facebook Dating is now available for the European Facebook users in Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Croatia, Hungary, Ireland, Italy, Lithuania, Luxembourg, Latvia, Malta, Netherlands, Poland, Portugal, Romania, Sweden, Slovenia, Slovakia, Iceland, Liechtenstein, Norway, Spain, Switzerland and the United Kingdom. 

Snap revenue increases 52% to $679 million in Q3 2020

Snap’s revenue surged 52% year-on-year to $679 million in the third quarter of 2020, according to the latest financial results Snap Inc. released yesterday. The company’s quarter revenue for the Q2 2020 had grown by 17% y-on-y to $454 million.  

Written by Sophie Blake


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