Pinterest has announced that all users now are able to download and share published Idea Pins on social channels, including Facebook and Instagram. The new feature is part of the company’s effort to allow creators to reach wider audiences on and off Pinterest.
The company said these Idea Pins will be downloaded as a watermarked video that stitches all the Idea Pin pages together, and ends with an end card that displays the creator’s name and username.
Creators can share an idea pin to their Facebook or Instagram stories by selecting the “FBStories” or “IG Stories” icon in the share menu, which will initiate the download. Once the download is finished, users will be directed to the Facebook or Instagram app with the story creation flow open and the watermarked Idea Pin video attached. It can then be edited and published, Pinterest says.
Although integration with Facebook and Instagram is built in, Pinterest states that the download option will allow creators to post to other platforms, including Snapchat and TikTok.
First introduced to creators in 2020 and rolled out worldwide in 2021, Pinterest’s native posting format, Idea Pins, is a multi-page canvas for sharing unique ideas, tutorials, and passions with others. Since its global launch, Pinterest has continued to add new features to Idea Pins for creators.
Back in October, Pinterest launched the option to make Idea Pins automatically shoppable by enabling shopping recommendations on creators’ Idea Pins. The ‘shop similar’ feature uses Pinterest’s visual search technology to suggest Product Pins that are visually similar to the content in the Pin, and gives Pinners the ability to buy what they see.
“Creating on Pinterest is different. Creators on Pinterest are tastemakers. Pinterest is an environment that’s deliberately engineered to feel more positive – where people get inspired and bring a creator’s ideas to life. That means more actionable engagement, instead of vanity metrics. Ideas are discoverable instead of disappearing in a chronological feed,” Pinterest said.