OkCupid Revenue and User Statistics (2023)

What is OkCupid?

OkCupid is a popular dating app that asks you multiple choice questions while setting up your account and tries to match people with similar characteristics / views according to your answers and life preferences.

The dating app OkCupid asks questions not only to understand your character, tastes and outlook on life, but also to understand the characteristics of the friend or partner you are looking for. Thus, the harmony with the matches you make increases as the people suitable for you are filtered out.

Company Overview

  • Headquarters: New York
  • Founded Date: 2004
  • Founders: Chris Coyne, Christian Rudder, Max Krohn, Sam Yagan
  • Platforms: Mobile (Android, iOS), Web
  • Crunchbase: Profile Link 
  • Google Play: Store Link
  • App Store: Store Link

OkCupid Revenue Stats

IAC’s Match.com acquired dating app OkCupid for $50 million in 2011. 

+ OkCupid owner Match’s revenue in the first quarter of 2023 declined 1% from a year earlier to $787 million.

+ Match Group’s total revenue for the full year 2022 reached $3.188 billion.

QuarterMatch Group Revenue
Q1 2023$787 million
Q4 2022$786 million
Q3 2022$795 million
Q2 2022$810 million
Q1 2022$798.6 million
Q4 2021$806 million
Q3 2021$802 million
Q2 2021$708 million
Q1 2021$668 million
Q4 2020$651 million
Q3 2020$640 million
Q2 2020$555 million
Q1 2020$545 million
Q4 2019$547 million
Q3 2019$541 million
Q2 2019$498 million
Q1 2019$465 million
Q4 2018$457 million
Q3 2018$444 million
Q2 2018$421 million
Q1 2018$407 million
Q4 2017$379 million
Q3 2017$343 million
Q2 2017$310 million
Q1 2017$299 million

Also Read: Tinder Revenue and Usage Statistics

OkCupid User Stats

+ Over 50k dates are made on OkCupid every week. (OkCupid)

+ More than 91 million connections are made on OkCupid every year. 

+ As of January 2021, OkCupid is the 6th most popular dating app worldwide based on the number of monthly downloads with 448.08 thousand. (FinancesOnline)

+ As of the first quarter of 2021, OkCupid owner Match Group had over 11.1 million paid subscribers.

Statistic: Number of paid subscribers registered to the Match Group from 1st quarter 2014 to 4th quarter 2020 (in 1,000s) | Statista

+ According to April 2020 survey data of adults in the United States, 8% of respondents with an income less than 50,000 U.S. dollars per year were currently using OkCupid. Respondents with a higher household income were most likely to use the social dating app.

Statistic: Percentage of adults in the United States who use OkCupid as of April 2020, by annual household income (in U.S. dollars) | Statista

+ 55% of people on OkCupid are most looking forward to meeting new people with similar interests, 27% are excited about being intimate again IRL, 11% are looking forward to getting all dressed up, and 7% are happy about never having to video date again. (OkCupid)

+ Mentions of “coronavirus” on OkCupid profiles increased over 2,200% in February 2021 compared to the same time last year.

+ Women under 30 on OkCupid sent 28.5% more first messages in January 2021 than they did the same time last year. (Okcupid)

Written by Sophie Blake


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