LiveRamp acquires data clean room software provider Habu for $200 million

Image Credit: LiveRamp

LiveRamp announced that it has agreed to acquire data clean room software provider Habu for $200 million in cash and stock. For the acquisition, LiveRamp will pay approximately $170 million in cash and $30 million in stock for Habu. 

Habu, headquartered in San Francisco, specializes in providing data clean room software, ensuring secure, straightforward, scalable, and intelligent collaboration across decentralized data. Renowned for delivering insights within walled gardens, enabling cross-cloud interoperability, and making data actionable for both technical and marketing users, it connects an ecosystem of more than 900 global partners and customers. 

San Francisco-based LiveRamp says the acquisition will enhance its capacity to provide expansive global data collaboration, spanning across various clouds and walled gardens, and will address fundamental challenges for customers, simultaneously unlocking potent opportunities for measurement and analytics use cases.

“LiveRamp enables next-generation data collaboration that delivers unmatched brand and business value. Through this acquisition, we will further empower our customers to unlock insights, use cases, and revenue streams by seamlessly connecting data and deepening measurement, across any platform or partner they prefer,” said Scott Howe, CEO of LiveRamp. “Habu shares our vision, and together, we will help more global enterprises benefit from the transformative power of data collaboration.”

Matt Kilmartin, CEO of Habu, said, “LiveRamp and Habu approached the data collaboration market with two complementary strategies that share the common goal of creating the largest data collaboration network rooted in privacy. As we look ahead to our next chapter as part of LiveRamp, we’re as committed as ever to our mission of paving the way for the next frontier of responsible data collaboration.”

LiveRamp expects the acquisition to deliver approximately $18 million in revenue in fiscal year 2025. 

“We had a strong fiscal third quarter, with preliminary revenue and operating income results significantly exceeding our guidance,” said CFO Lauren Dillard. “Additionally, our forward sales momentum continued, giving us increasing confidence as we look ahead to fiscal 2025.”

The acquisition is expected to close during the March quarter. 

Written by Maya Robertson


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