Harry Potter mobile games have generated $1 billion in global player spending


According to Sensor Tower data, Harry Potter mobile games have generated a combined $1 billion in worldwide player spending on the App Store and Google Play.

Per the analysis, the highest-grossing mobile games based on the Harry Potter IP is Harry Potter: Hogwarts Mystery from Jam City, which has generated more than $400 million since its release in April 2018.

The second highest-grossing game based on the IP is NetEase’s Harry Potter: Magic Awakened with $358 million in revenue. Currently available in China, Taiwan, Hong Kong and Macau, the game generated 90.6% of its revenue from the Chinese market. According to Sensor Tower, Harry Potter: Magic Awakened was ranked as the 31st revenue-generating IP-based mobile game worldwide, with $85.4 million generated between January 1 and September 30, 2022.

Zynga’s Harry Potter: Puzzles & Spells ranks 3rd with more than $218 million in global player spending, followed by Niantic’s Geolocation AR title “Harry Potter: Wizards Unite” with $39.6 million.

The United States ranks as the #1 market for Harry Potter mobile games by player spend, accounting for $374.8 million, or 36.6 percent of total revenue, while China is second with $324.3 million, or 31.6 percent, via iOS alone.

When it comes to downloads, Harry Potter mobile games have garnered more than 156 million downloads worldwide to date. The US is the #1 country by download count, with 31.8 million installs, or about 20 percent of the total. China is in 2nd place, Brazil is in 3rd place.

Google Play accounts for the largest share of Harry Potter mobile games downloads, accounting for 84.5 million installs, or 54 percent of the total. The App Store, meanwhile, accounts for around 72 million installs, or 46 percent.

Written by Jordan Bevan


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