AppsFlyer is reportedly considering a $300M IPO in 2025

AppsFlyer, a prominent player in the mobile marketing and analytics sector, is reportedly considering an initial public offering in early 2025. According to a new Bloomberg report, the company aims to raise approximately $300 million through the IPO.

Insiders suggest that AppsFlyer is currently in collaboration with financial giants Goldman Sachs, JP Morgan Chase & Co., and Bank of America to orchestrate this significant move. While a final decision on the exact timing and size of the IPO has yet to be made, sources indicate that the company could potentially go public even sooner, contingent upon favorable market conditions. As of now, AppsFlyer has not issued any official statements regarding these reports.

This potential IPO news surfaces just months after AppsFlyer’s strategic acquisitions of devtodev and the AI-powered user acquisition and monetization platform oolo. These acquisitions highlight AppsFlyer’s commitment to enhancing its technological capabilities and broadening its service offerings. By integrating advanced analytics and artificial intelligence into its platform, AppsFlyer aims to provide more robust solutions for its clients, thereby solidifying its competitive edge.

Founded in Israel, AppsFlyer has grown into a global entity, employing over 1,000 individuals across more than 20 international offices. The company’s expansive footprint reflects its strategic vision and operational capabilities. In 2020, AppsFlyer successfully raised $210 million in a Series D funding round led by General Atlantic, with additional investments from Goldman Sachs Growth Equity and Eight Roads Ventures.

Written by Sophie Blake


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