Maya Robertson
Sweden-based advertising platform Adverty announced an exclusive partnership with Dodreams, the Finnish game developer behind the trending racing title ‘Drive Ahead!’.
As part of the partnership, Adverty will launch its patented In-Play™ ads within the popular game which was first released by Dodreams in 2015 and has been downloaded over 225 million times so far. It also has over one million subscribers on video platforms such as YouTube, according to the company’s statement.
Erik Pöntiskoski, the CEO of Dodreams, said that in-game advertising is the company’s fastest-growing income stream which they expect to drive over 10% of their total revenue within the next year.
‘’But we do more than games – we do dreams!’ ’added Pöntiskoski.‘’Our mission is to craft shared moments of thrill for players and Adverty’s seamless technology enables ads which contribute to the realism and immersion of gameplay, hence our exclusive and long-term partnership.”
Drive Ahead! is the latest addition to the racing games portfolio of Adverty, which was founded in 2016 and now has offices in London, New York, Stockholm, Madrid, St Petersburg, Helsinki, Istanbul and Lviv. Earlier this year, the company also announced partnerships with Wolves Interactive to launch ads within their ‘Motorbike – Traffic Racer’ title, Blayze Games for ‘Bullet Force’ & ‘Forward Assault’, and Super League Gaming for over 150 games in Roblox.
‘’The addition of Drive Ahead! to our growing portfolio represents a huge boost to our already considerable inventory of car-focused games,’’ said Thorbjorn Warin, Adverty’s Chief Supply Officer. ‘’It enables fantastic integrations and deep product placement and branding opportunities for our advertisers, who recognise that seamless in-game advertising represents the next step in ad monetisation. We are delighted to add yet another world-leading gaming title to our growing inventory of best-in-class entertainment and we are looking forward to working closely together.”
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