Twitter announced on Thursday that it is rolling out a feature that will allow some users to use non-fungible tokens (NFTs) as their profile picture, as part of its push to stake out its place in the exploding digital collectibles craze.
The feature, being offered to iOS users of Twitter’s Blue subscription service in the United States, Canada, Australia and New Zealand, will be used via connecting Twitter accounts to crypto wallets and the NFT profile pictures will be displayed as in a hexagonal shape.
Twitter Blue is a monthly subscription service that gives users exclusive access to premium features, including the ability to undo a tweet or app customizations. Launched last year as part of Twitter’s effort to increase revenue beyond advertising, the Blue subscription service is currently available to users in the US, Canada, New Zealand, and Australia and costs $2.99 per month in the US.
Ready to show off your NFT? Follow these simple steps to connect your crypto wallet and let’s see your NFT PFPs! pic.twitter.com/epSL7VXG5o— Twitter Blue (@TwitterBlue) January 20, 2022
Like other tech companies, Twitter is rushing to monetize crypto trends like NFTs. Last year, the social media platform added functionality for users to send and receive Bitcoin.
Twitter’s new NFT profile picture feature comes at a time when social media companies are trying to establish their place in the growing NFT space. The Information and Financial Times reported that Meta Platforms (formerly Facebook) is considering launching a marketplace for NFTs on Facebook and Instagram.