In an upcoming move reported by the Wall Street Journal, Meta is preparing to launch a web version for its Threads app early this week. This addition is a big step forward in its rivalry with Elon Musk’s X, formerly known as Twitter.
Adam Mosseri, the head of Instagram, revealed the upcoming update on Friday, mentioning that it’s currently undergoing internal testing. Before this development, users were restricted from accessing all of the app’s functionalities on the web and had to rely on their smartphones to utilize its full capabilities.
“We’ve been using an early version internally for a week or two,” shared Mosseri, in a comment. “Still needs some work before we can open it up to everyone though…”
Meta platforms was quick to release Threads in response to people looking for an alternative to X, due to changes that have been made since its acquisition by Elon Musk.
Threads became super popular and set a record by reaching 100 million downloads in just five days. However, after the initial excitement, and high hopes, people started using Threads less. Many users were disappointed because some important features were missing, like having the app on the web.
Recently, Meta added a few new things to Threads. Now you can get notifications for posts from certain accounts and you can see posts in the order they were posted.
According to digital data analysis company SimilarWeb, people are spending a lot less time on Threads now compared to when it first came out. About a month after its launch, the time people spent on Threads dropped by around 85%. When Threads was new, nearly 50 million people were using it every day all around the world. But now, that number has gone down to less than 10 million daily users.
X, on the other hand, has around 363.7 million people who use it every month. According to Insider Intelligence, in July 2022, which was the last time X reported its financial results when it was still a public company, it had about 237.8 million people using it every day.