Supercell acquires majority stake in Trailmix

Finnish mobile game developer Supercell has acquired a majority stake in Trailmix, the developer of mobile game Love & Pies. The company also plans to invest an additional $60 million in the company to hypercharge the growth of Trailmix.

Founded in 2017 by Carolin Krenzer and Tristan Clark, Trailmix is a London-based free-to-play mobile gaming studio which has a team of 30. The studio’s Love&Pies game was released eight months ago and its Day 120 is above 10%. 

The studio will continue to operate completely autonomously and independently. “It allows us to work together very closely while maintaining what has made Trailmix great and successful. In practical terms this means that Trailmix will continue to operate as a separate entity with full operational control and our unique and distinct culture but with the power (and love) of Supercell to catapult us to the next level. We truly have our ‘pie’ and eat it too :)” said Caroline Krenzer in a blog post. 

The company focuses on building a talented and diverse team by combining free-to-play mobile games with storytelling and making a positive impact. In February 2018, the company raised a seed round of $4.2 million from Supercell.

“We first met Supercell during Slush in Helsinki in December 2017. Saying that it was love at first sight would be cheesy but we do appreciate a bit of cheesiness here at Trailmix and I can’t deny that we were absolutely thrilled when Supercell made an offer to invest in our seed round. Supercell is, after all, one of the most successful and highly regarded gaming companies in the world, their values are also incredibly well aligned with our own, and they are all seriously amazing people,” said Krenzer.