Musk subpoenas ad firms to provide records about Twitter’s audit

Image Source: Reuters

According to documents filed in a Delaware court yesterday, Elon Musk, who is trying to back out of his agreement to buy Twitter Inc, has requested records from advertising companies in order to learn more about Twitter’s bot and spam accounts.

Musk offered to acquire Twitter for $44 billion in midst-April and the company accepted the offer soon after. The billionaire announced in July that he terminated the deal alleging that Twitter is not being transparent about the bot accounts on the platform, and he was sued by the social media company for attempting to end the deal. 

Earlier this month, Musk said in a court filing that Twitter has 65 million less monetizable daily active users than the number it touts having, 238 million. Twitter filed a 127-page response saying his counterclaims are ‘’factually inaccurate, legally insufficient, and ‘’commercially irrelevant’’, and they’re looking forward to the trial which will start on October 17th. 

As reported by Reuters, New York-based advertising companies Integral Ad Science (IAS) and DoubleVerify have been subpoenaed by Musk’s lawyers to provide any records related to the audit of Twitter’s user base. 

Both DoubleVerify and Integral Ad Science offer ad verification solutions to allow advertisers to find out if their ads are reviewed by real users or both accounts. 

After a Twitter user shared the news saying he couldn’t find any info about how Twitter audits work and where these audits are, Musk responded to his tweet saying, ‘’Those are the questions that Twitter is doing everything possible to avoid answering …’’

Written by Tuna Cetin


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